WhatsApp Business is a mobile application designed specifically for businesses to interact with their customers on the popular messaging platform, WhatsApp. It is a free-to-use app that can be downloaded from the Google Play Store and Apple App Store, making it accessible to businesses of all sizes.
One of the mAIn features of WhatsApp Business is its business profile. This allows businesses to create a dedicated profile on the app, allowing customers to easily find important information about the business. The profile can include detAils such as the business website, location and contact information, making it easier for customers to connect with the business.
Another key function of WhatsApp Business is its messaging tools. It allows businesses to communicate with customers in a more efficient manner by using Away Messages and Greeting Messages. Away messages can be set up to inform customers when the business is closed, while Greeting messages can be used to send introductory messages to customers who first message the business.
WhatsApp Business also provides support for landline or fixed phone numbers, allowing businesses to use their existing phone numbers to communicate with customers on the app. During the verification process, businesses can select the "Call Me" option to receive a code via phone call.
One of the unique features of WhatsApp Business is its ability to run alongside WhatsApp Messenger on the same device, using separate phone numbers. This allows businesses to separate their personal and business communication, while still being able to communicate with customers on both platforms.
Overall, WhatsApp Business is a valuable tool for businesses of all sizes looking to improve their communication with customers. Its features make it easier to manage interactions with customers, keep track of conversations, and provide better customer service.
